See the working behind every number
Furlen claims every number in a story is recomputed from your rows, or flagged. This page is that claim, checkable. Below is a real story written by the planner from a real, sourced dataset — and for each numeric claim, the formula, the exact rows it used, the rounding rule, and the verdict. Nothing here is a fixture: the engine runs when you load the page, and it shows what it returns, including anything it could not verify.
Where users drop off
2 stories · 2 numeric claims · 2 verifiedData: Industry benchmark (illustrative)
Claim → formula → source rows → status
Every claim is expanded — the evidence is in this page’s HTML, not behind a click.
Biggest drop-off from Product views to Add to cart (−79%)
Verified(4.3K − 900) ÷ 4.3K = 79%
What this measures
The steepest single fall in sessions between consecutive steps across step.
How it was aggregated
Sum of sessions per step. 5 groups in total. The largest single step-down across consecutive steps.
Where the numbers came from
before · Product views = 4.3K (1 row)
| Row | step | sessions |
|---|---|---|
| 2 | Product views | 4300 |
after · Add to cart = 900 (1 row)
| Row | step | sessions |
|---|---|---|
| 3 | Add to cart | 900 |
Exact value
0.7906976744186046 — Rounded to the nearest whole percent. Shown as 79%
Verifier notes
Recomputed drop of sessions = 79% (matches within 1%).
drop:sessions by step
The largest step, Sessions, accounts for 63% of all sessions
Verified10K ÷ 16K = 63%
What this measures
What share of all recorded sessions the largest step accounts for.
How it was aggregated
Sum of sessions per step. 5 groups in total.
Where the numbers came from
top category · Sessions = 10K (1 row)
| Row | step | sessions |
|---|---|---|
| 1 | Sessions | 10000 |
total · All 5 categories = 16K (5 rows)
Exact value
0.6265664160401002 — Rounded to the nearest whole percent. Shown as 63%
Verifier notes
Recomputed share of sessions = 63% (matches within 1%).
share:sessions by step